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Category Archives: Social Media Marketing

The benefits of using video in digital marketing campaigns

Video is a powerful tool for businesses looking to increase brand awareness, drive engagement, and drive conversions in their digital marketing campaigns. With…
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How to effectively use influencer marketing

Influencer marketing is a powerful way for businesses to reach new audiences, increase brand awareness, and drive sales. By partnering with influencers on…
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The benefits of using Instagram reels for business

Instagram Reels is a new feature that allows users to create and share short, 15-second videos with music and other creative tools. The…
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How to use social media to increase brand awareness

Social media has become an essential tool for businesses of all sizes to increase their brand awareness and connect with customers. By leveraging…
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Why should a small business have a marketing strategy?

Marketing is an essential aspect of any business, regardless of its size. It is the process of promoting a product or service to…
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Why should a small business advertise on Social media?

Social media advertising has become an essential component for small businesses looking to expand their reach and engage with customers. With billions of…
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The challenges that small businesses face when advertising on social media.

The challenges that small businesses face when advertising on social mediaSocial media advertising can be an effective and cost-efficient way for small businesses…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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